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SAILING AWAY……
Everyone's Setting Sail for India
At a scorching 8.1% p.a., India's economy is booming. All the indices point to an era of unprecedented growth. In a recent CapGemini - Merrill Lynch study India is the second fastest growing HNI (High Net Worth Individuals) market in the world. Consumer spending on lifestyle and luxury brands is at an all-time high, and that appetite shows no signs of abating.

As India's financial and business epicentre with a population in excess of 12 million, Mumbai is said to have “more millionaires per square mile than Manhattan”!

It is in this ambience, that this great city of Mumbai will host its first ever Mumbai International Boat Show. From kayaks to super yachts and allied services, it promises to open up a new frontier of leisure boating and water sports for eager Indian consumers.

The Times of India group has always mirrored the ever changing socio-cultural ethos of the society. This is manifested in every offering from the group. The Times of India group proudly presents the Mumbai International Boat show.

The Times group  will set the tone for sailing to the winds of change in lifestyles with a special report in Brand Equity as well as the Times of India(Mumbai) to be titled ‘Sailing Away’

The rich and the famous, the aspirers all are here. Its your golden chance to reach out to this audience through these special reports,

Come you are invited!!
 
ADVERTISING DETAILS
Publication, Readership, Paper Quality and Date of Publication
PUBLICATION DATE OF PUBLICATION PAPER QUALITY MAT.DEADLINE SPECIFICATIONS
THE TIMES OF INDIA FEBRUARY 22,2007 STANDARD NEWSPRINT FEB 19,2007 FILE: EPS, PDF (VERSION1.2 or higher) with a resolution of
1200 dpi, convert all text to curves/vectors
BRAND EQUITY FEBRUARY 21,2007 GLAZED NEWSPRINT FEB 7,2007 Same as above but with a resolution of 2540 dpi
 
ADVERTISING INVESTMENT OUTLAY
  QUATER PAGE HALF PAGE FULL PAGE
  NORMAL INVESTMENT (INR) YOUR OFFER (INR) NORMAL INVESTMENT (INR) YOUR OFFER (INR) NORMAL INVESTMENT (INR) YOUR OFFER (INR)
TOI(MUM) 0.895
million		 0.54 million 1.84
million		 1,11 million 3.72
million		 2.23 million
BE(NATIONAL) 0.81
million		 0.49 million 1.65
million		 1 million 3.33
million		 2.0 million
 
SIZE AND MATERIAL SPECIFICATION & DEADLINE
  THE TIMES OF INDIA BRAND EQUITY
QUATER PAGE 16cm(w) X 26cm(h) 16cm(w) X 26cm(h)
HALF PAGE 32.9cm(w) x 26cm(h) 32.9cm(w) x 26cm(h)
FULL PAGE 52cm(w)x52cm(h) 52cm(w)x52cm(h)
 
For further details contact
Name: Mr.Robin Varghese
Email: robin.varghese@timesgroup.com
Telephone Number: +91 22 22731494.
Cell Number: +91 9892491649.
 
Publication Times of India (Mumbai Edition)
Frequency Daily
Circulation ABC (Jan-Jun 06) 596465
Readership IRS (2006 R2 Sept) 1666000
Brief description of the brand
The Times of India is published by India's largest media group, Bennett, Coleman & Co. Ltd. This company, along with its other group companies, are more popularly known as The Times Group, which also publishes The Economic Times (a leading business daily), Mumbai Mirror, the Navbharat Times (a Hindi daily broadsheet), and the Maharashtra Times (a Marathi daily broadsheet). It is the world largest English Daily with around nine editions and circulation base of over 2.8 million copies reaching out to nearly 7 million readers across the country.
Profile of readers Discerning, urban, upwardly mobile, brand conscious, advertising sensitive
   
Publication Brand Equity
Frequency Weekly (Distributed with The Economic Times)
Circulation ABC (Jan-Jun 06) 769076
Readership IRS (2006 R2 Sept) 803000
Brief description of the brand
The Economic Times  is published by India's largest media group, Bennett, Coleman & Co. Ltd.  It is the Indias largest newspaper for business people   with around nine editions and circulation base of more than half a million copies reaching out to nearly 1 million readers across the country.It is committed to empowering its readers with KNOWLEDGE, more so with prior knowledge.Every offering from this brand-tangible and non tangible manifests this commitment.Brand Equity is one such offering which aims to update its readers with contemporary theory and practices in the marketing and advertising world.The readers range from top level management, to marketing and communication professionals and consultants
Profile of readers Discerning, urban, upwardly mobile, brand conscious, advertising sensitive
ABC – Audit Bureau of Circulation figures
IRS – Indian Readership Survey
Organised by: Mumbai Boat Show Pvt. Ltd. Supported by: Government of Maharashtra