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MEDIA COVERAGE Click here for Articles
MIBS 2007 generated tremendous global and local media attention. News of the show was splashed in the pages of over 40 Indian publications and magazines and was talked about in over 20 TV channels. Internationally, it was covered by The London Times, The Herald (Australia), BBC, CNN, etc. And the boat show website received over 5,85,000 hits over 60 days. The estimated value of media coverage was worth Rs. 150 million (USD 4 million).
TOTAL ROI IN MEDIA
Particulars INR USD*
Advertisements in Print Media 20,000,000.00 493,827.16
Advertisements in Electronic Media 2,715,000.00 67,037.04
Editorial Coverage in Print Media 111,136,526.00 2,744,111.75
Editorial Coverage in Electronic Media 4,002,750.00 98,833.33
TOTAL 137,854,276.00 3,403,809.28
*1 USD = Rs. 40.50 as of July 10, 2007
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Organised by: Mumbai Boat Show Pvt. Ltd. Supported by: Government of Maharashtra