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| MIBS 2007 generated tremendous global and local media attention. News of the show was splashed in the pages of over 40 Indian publications and magazines and was talked about in over 20 TV channels. Internationally, it was covered by The London Times, The Herald (Australia), BBC, CNN, etc. And the boat show website received over 5,85,000 hits over 60 days. The estimated value of media coverage was worth Rs. 150 million (USD 4 million). |
| TOTAL ROI IN MEDIA |
| Particulars |
INR |
USD* |
| Advertisements in Print Media |
20,000,000.00 |
493,827.16 |
| Advertisements in Electronic Media |
2,715,000.00 |
67,037.04 |
| Editorial Coverage in Print Media |
111,136,526.00 |
2,744,111.75 |
| Editorial Coverage in Electronic Media |
4,002,750.00 |
98,833.33 |
| TOTAL |
137,854,276.00 |
3,403,809.28 |
| *1 USD = Rs. 40.50 as of July 10, 2007 |
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